As part of a school project, I redesigned the graphic identity for Öppen Famn, a second-hand company. I created a logo, logo variant, typography, color palette, and pattern with a retro vibe to reflect the vintage nature of the brand. The design was aimed at a younger audience, considering that many young people shop second-hand today. The goal was to create a modern yet retro feeling that reflects the experience of shopping second-hand.
